Email marketing is still relevant, contrary to popular opinion floating on the internet right now. In fact, numbers say that for every dollar you spend on email marketing campaigns, the average return on investment could be as much
as $ 32.
If you are planning on positively influencing buyers’ decisions through your Shopify store, you need to install the right email marketing for Shopify that can yield the results you envisage. Survey shows that about 50% of consumers buy from a brand at least once a month upon seeing the emails.
Let’s explore how you can select the best email app for your Shopify store and which apps are the most performant.
Is Email Marketing Really Necessary for Shopify?
Yes, email marketing is necessary, especially for eCommerce stores.
This is because eCommerce, as an industry, experiences high cart abandonment rates. Statistics say that a simple email that reminds a customer about their abandoned cart can help businesses recover about 15% of revenue (that would otherwise be lost to cart abandonment.)
Additionally, upsell and cross-sell emails can help businesses improve their click-to-conversion rate in combination with effective personalization campaigns.
In another instance, email marketing can be dramatically effective when used smartly. Studies found that 70% of the customers opened a follow-up receipt email sent by stores.
Your Shopify store can leverage this email to do the marketing legwork for your brand. Consider including offers, loyalty rewards, freebies, or other deals for your customers with their receipts. This makes the customers happy and also helps you solidify your brand name in their loyalty and advocacy.
One of the best conversion rates is displayed by promotional emails that brands frequently send to customers. These have a click-to-conversion rate of 9.68%. You can leverage customer segmentation to determine personalization for promotional emails to get more customers to shop with you.
Email marketing has the potential to drive revenue for your business by helping acquire and onboard new customers and bringing back a portion of your churning customers as well.
Selecting The Best App for Email Marketing on Shopify
Each Shopify store has its own unique needs from an email marketing app. Keeping that in mind, here are a few considerations you can mull over before deciding on the best email marketing for Shopify:
- Look for apps that provide email templates that can be customized according to your emailing needs.
- An email app that provides segmentation and cohort features for the audience helps reduce the workload. Check if your app has such a feature.
- Check for automation features if you need them.
- Opt-in forms are a great way to keep your customers subscribed to your store. See if the email marketing app provides one.
- Analytics features in the email marketing app can prove to be pivotal for planning and strategizing.
The Best Email Marketing Apps in Shopify
Check out the five highly performant email marketing apps for Shopify:
Klaviyo email marketing for Shopify is a smart app that provides an excellent automation platform that helps you leverage customer data for improving marketing.
The app provides robust features powered by predictive AI that make it possible to measure actual email marketing KPIs accurately. Some of the key features of this app are:
- Customizable, intuitive templates.
- Advanced segmentation capabilities for hyper-targeted and personalized emailing.
- Automation features like reminders, welcomes, shipping updates, price-drop alerts, and more.
As an added benefit, if your brand requires more than just email marketing, Klaviyo also provides SMS, Push, and Review solutions for Shopify store owners.
Their starter pack is free with 500 monthly emails. Plus, Klaviyo Shopify integration can be completed in mere minutes without hassle.
Omnisend is an email marketing app that helps you create beautifully personalized emails to send to customers. It comes with a simple workflow where you can create a stunning email in three simple steps.
The app removes any coding requirements or strenuous editing. Some of the features of this app are:
- Emails with dynamic content, like product picker, discount codes, recommendations, etc.
- Segmentation capabilities.
- A/B testing feature and campaign booster.
- Campaign tracking and monitoring. You even get an advanced reporting feature.
Additionally, if your store operates across multiple channels, Omnisend provides robust omnichannel features to keep your Shopify shoppers engaged.
Remarkety is an excellent email marketing app that can easily integrate with any eCommerce platform like Shopify. It lets the users work with eCommerce data, consumer shopping behaviors, and predictive algorithms to help improve the eCommerce outcomes overall.
It has a functional set of features:
- Email personalization using shopping behavior and data.
- Highly accurate segmentation and targeting.
- Email automations.
- Newsletter segmentation.
- A/B testing.
- Social media integration.
Remarkety has a user-friendly platform with a relatively flat learning curve.
4. Constant Contact
Constant Contact is an extremely easy-to-use tool for email marketing that provides a host of other features to make this task more streamlined.
This app is a great tool for Shopify stores that operate across multiple channels, as it provides multichannel features.
Some of the other interesting features are:
- Ad campaigns, including social media.
- Lead nurturing using an AI content generator for creating email messages.
- Targeting and personalization of emails.
- Custom automation.
The tool also provides dedicated toolsets depending on the marketing experience of the seller using the tools – Starter, Up and Running, and Advanced.
5. Campaign Monitor
Campaign Monitor is a dedicated tool for email marketing. It is best suited for Shopify stores that require a pure email marketing tool that is easy to integrate and use.
Some of the interesting features it has are:
- Email template builder.
- Customer segmentation and targeting.
- Personalization features.
- Easy integration with existing systems.
- Analytics capabilities.
- Marketing automation features.
- Signup forms
- Transactional emails.
This tool focuses purely on making email campaigns easy for the sellers on Shopify.
Do Email Marketing Right!
Did you know that in 2022, about 4.6 billion people were recorded as email users? For a Shopify store with global reach, this audience pool is an excellent source of revenue.
Getting email marketing right depends a lot on strategy, but it also depends on selecting the right Shopify app that can help you implement your strategy effectively. Leverage this guide to determine the best Shopify email marketing tool for your store.
Alternatively, you can partner with Centous to help you create a custom tool for email marketing. Our professionals help your enterprise with creating custom tooling for email marketing that fits your operations like a glove. We take a problem-solving approach to challenges and help you chalk out the best path forward for your specific requirements.
Get in touch with us today to see how we can help.