User-Generated Content on Social Media: Building Trust and Credibility

Oct 10, 2023

 10 Min read
 Social Media


Today, trust and credibility are crucial for potential customers in the consideration stage of their buyer’s journey. A key question businesses should be asking at this stage is how prospects decide what information is considered valuable or credible. Well, 93% of marketing professionals believe user-generated content (UGC) holds more value than brand content. UGC is […]

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